Understanding What It Is
The novel interdisciplinary science, called Digital Sociology, identifies the diverse elements of online collectivism ("sharing of the mind") that far surpasses the antiquated promises held by Social Listening, the inherent limitations of "Dashboards" and the ambiguous value derived from leveraging the popular buzzword of "Big Data."
Digital Sociology offers new insight to better understand the complex behaviors encompassing the swirling interactions of individuals, groups, subcultures, cultures and populations. These exchanges are similar to living things, with characteristics both unique as well as common - and all are observable "in the wild."
Identifying how emergent thoughts are created, shared, impacted and influenced - how they live, grow, weaken and die... this is a critical objective being undertaken. By utilizing the Digital Sociology construct for qualifying and quantifying social exchanges, you are enabled with a valuable tool to monitor, manage and forecast how interactive information sharing takes place in relation to your interests within the new immersive computer-mediated world.